In addition to initiatives with college and university partners, Barnes & Noble College works with consumer brands and other business partners to sharpen their understanding of college students and provide an unrivaled opportunity to interact with students, in person and online. The insights gathered inspired Barnes & Noble College to create an interactive program that works with campus partners to deliver in-person and online workshops to equip students with the tools, resources and skills they need to position themselves for early career success. To support universities’ focus on student and alumni outcomes, Barnes & Noble College tapped into its research capabilities for “ The College Student Mindset for Career Preparation & Success.” The in-depth study examined students’ level of career preparation, their perception of what skills and experiences are desired by companies, and what they are looking for in work experiences, training and benefits. For publishers and educational technology providers, our data and analytics help guide development of next-generation course materials that drive student outcomes.”
For consumer brands, our understanding helps foster lifelong relationships with college students driven by their unique needs and wants. “For colleges and universities, the insights we gather help meet their highest-priority goals, particularly student retention and recruitment. “Research fuels everything we do and gives our partners a strategic advantage in understanding their most important audiences,” said Lisa Malat, vice president, operations and chief marketing officer, Barnes & Noble College. Data and analytics are powered by proprietary faculty and student online research panels, the largest college bookstore social media network of its kind, and on-campus access to more than 5 million students and faculty nationwide. These research capabilities serve as an additional resource to deliver campus communities the optimum social and academic experience.īarnes & Noble College’s research currently encompasses a wide range of topic areas, including student learning behaviors student and faculty engagement in the learning process course material use and preferences communications processes and behaviors and purchasing preferences and behaviors.
Expanded research access will help the company’s partners – colleges and universities, consumer brands and publishers – better understand the thinking, behaviors and expectations of current and future college students and faculty. college studentsīasking Ridge, N.J., August 18, 2015 – Today, Barnes & Noble College, a leading operator of campus bookstores with more than 720 stores at college and universities nationwide, officially announced the acceleration of its market research platform. Research platform now offers access and insights from network of more than 5 million U.S.
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